Salesforce is a popular CRM platform whose enterprise software integrates with Mailchimp. Mailchimp’s all-in-one Marketing Platform offers automations that send messages based on customer behaviors that are paired with the CRM’s audience segmentation feature. Mailchimp’s Free marketing plan, on the other hand, includes automation features that can help you take full advantage of the CRM. Their marketing automations are only available with a paid plan. HubSpot’s free CRM plan can serve as a jumping-off point, but to comprehensively cover your marketing needs, you may need to upgrade to their Marketing Hub Starter plan, which starts at $45/month. Number of email marketing sends per monthīehavioral targeting and personalization tools Here’s how HubSpot’s Free CRM plan compares to Mailchimp’s Free marketing plan. While Mailchimp’s Free marketing plan includes many of the same features, it’s a specialized marketing-focused CRM rather than a more traditional lead-generation CRM. HubSpot’s CRM is designed for sales, but it does have some marketing functionality. Get unlimited users, data, and up to 1,000,000 contacts with no time limit or expiration date.See where you left off with a lead in a timeline of your interactions with them.Track customer interactions automatically, whether they happen in an email, on social media, or on a call.Get a clear view of your sales funnel in an easy-to-understand dashboard.HubSpot’s CRM offers a solid range of features that provide a good foundation for sales. So what makes them stand apart, and how does Mailchimp compare? HubSpot How Mailchimp compares to the top free CRMsĪccording to G2, the 3 top free CRM software tools are offered by:Īll 3 are highly rated and have tens of thousands of users. There are, however, a range of affordable and even free options for small businesses that can cover a small business owner’s needs. Instead of spreadsheets (or even old-school pen-and-paper lists), you have a robust database at your fingertips.īecause of the wealth of data CRMs provide and the array of functions they perform, they can be expensive. Having all that information in one place helps you track your customers more effectively, making communication easier and saving you time. Many can collect customer preference and demographic data, organize your audience for easy reference, rank your contacts to show who are most likely to lead to conversions, and more. CRMs take what would be several different software programs and combine them into one platform. This data-and the many ways to sort and segment it-can then be used to improve your customer experience across the board, helping your business build loyalty and grow. The right CRM for your business offers all those features at a price you can afford.ĬRM software allows you to better manage your growing list of contacts by gathering information from your interactions with them into a central organization system. And with hundreds of integrations, you can seamlessly use Mailchimp with the apps and tools you already count on to run your business.Īs you compare CRM software solutions, consider what your business needs now and what you may need in the future. Plus, the Free plan includes other vital marketing features-like a website builder, unlimited landing pages, email marketing, and much more-so you don’t just know your audience, you grow your audience. Mailchimp’s Marketing CRM delivers value comparable to other top paid CRMs, but without the cost. Top companies like Salesforce and ActiveCampaign offer free trials of their CRMs, while Mailchimp offers a Marketing CRM as a feature of its Free plan. That’s where customer relationship management (CRM) software comes in-it’s software that centralizes your audience data to help you better understand who you’re talking to and deepen your relationship with them. Otherwise, contact details, behavioral data, and other relevant information can be hard to organize and cumbersome to use. As your business grows, you need a place to manage what you know about your audience.
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